The Oscar of packaging was put on display during Milan Design Week. The finalists in the contest dedicated to technical innovation and packaging design were exhibited in via Solferino, 27 in Milan. There have been two important meetings between the packaging community and designers interested in the magical object that is packaging: in fact, a meeting took place with three packaging designers who, in some fashion, have made their mark, and who spoke openly about their own creative experience in a candid conversation. At the same time, a preview event was also held, dedicated to packaging, food and drink innovation with chef and food designer Fabrizio Sansoni, an open bar run by Frog, aka Enrico Contro, bartender at Pravda and Zinc, and a DJ set by Terry Bakewell.